AD PRO Directory Launch Design
ROLE
Print Design
Digital & Motion Design
CLIENT
Architectural Digest Pro [Directory]
THE TASK
Develop the brand identity and 360-marketing campaign assets for AD Pro Directory, a resource that pairs design professionals vetted by Architectural Digest with consumers based on field of design, style, budget and location. The launch of this initiative needed to garner the trust of both B2B and B2C audiences.
THE PITCH
Get unparalleled access to AD's discerning audience with a Directory listing that puts your business in front of the right clients. Members receive the AD PRO Directory badge for their marketing materials, plus opportunities for networking, events, and more - all for $1,500/year.
THE PROCESS
The Ask + Context
The Audit + Exploration
The Review + Testing
THE AUDIT & EXPLANATION
The below features existing AD & AD PRO work produced by me.
