AD PRO Directory Launch Design
ROLE
Print Design
Digital & Motion Design
CLIENT
Architectural Digest Pro [Directory]
THE TASK
Develop the brand identity and 360-marketing campaign assets for AD Pro Directory, a resource that pairs design professionals vetted by Architectural Digest with consumers based on field of design, style, budget and location. The launch of this initiative needed to garner the trust of both B2B and B2C audiences.